FREQUENTLY ASKED
QUESTIONS ABOUT SIGNS |
Why
do I need a sign? Signs are always “on the
job” for you, advertising 24 hours a day, 365 days
a year. People often judge a business by how it looks
on the sign. Business can be gained or lossdepending upon
the quaility and effectiveness of a sign.
What’s most effective? It depends
location, and other factors. The best sign for a business
is one that will attract the most customers and project
the desired image. It must be visible and easy to read
for people who are driving and walking past a business.
It will remind existing of your business and provide new
customers with a valuable visual indicator about the products
or services any business offers.
What should signage say? In as few words
as possible and with pictures, clearly communicate what
you are selling. A professional image will help attract
customers. Keep in mind what the sign will look like from
the street and sidewalk. Crowding a sign with too many
words or lines of text makes it impossible to read from
a distance. Make sure the sign can be easily understood
day or night, walking or driving.
Is signage expensive? Signage is the
least expensive, yet most effective, form of advertising
for any business. Use of other media requires paying month
after month. You also have no assurance that you’re
reaching potential customers. An effective sign will most
likely pay for itself many times over. Prices for signage
varies depending upon the size, design, style, manufacturer,
and mounting type.
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Is
my sign working? As with measuring a new sign’s
effectiveness, evaluating your existing signage will require
assessing readership. Sign companies often offer this
service. You can also ask your customers what they remember
about your sign from memory. You may discover that customers
remember the graphic or image on the sign, but not the
business name.
Any legal obligations? Be aware of several legal obligations that may affect
signs, including, among other things, permits, copyrights,
patents and trademarks, building and electrical codes,
local zoning or sign codes, and perhaps other regulations.
These will vary depending on many factors.
What�s the next step? Give us a call
today to discuss your sign material-related questions
and needs. We offer expert assistance in choosing the
right products to help ensure all your sign-making endeavors
are a success!  |
